BETA JOURNALISM.CARDS: IDEATION FOR JOURNALISM

This resource aims to encourage critical and creative thinking when developing ideas. The cards are not intended to be a 'story formula'. You can use them in any way to prompt, challenge or develop ideas. Mix and match, swap and shuffle, and see what comes to mind.

The switch expands and collapses the card and you can drag-and-drop cards into the striped area or double-click to move them.

Audience

Who's this for?

It starts and ends with audience. This card gives suggests a way of thinking about the audience. It could be demographic or something more esoteric.

Context

When you flip a card over, you'll find more context and extra information about the card topic.

Values

What's the point?

This card suggest a news value - a reason a journalist might cover a news story. These have changed and developed over time, but the idea still drives journalists choices when deciding if and when to cover a story.

Context

When you flip a card over, you'll find more context and extra information about the card topic.

Sources

Where's the news?

This card suggests places, people and organisations where journalists find news. What kind of stories do they suggest to you?

Context

When you flip a card over, you'll find more context and extra information about the card topic.

Business Models

Show me the money

How do we make our ideas pay?

Context

When you flip a card over, you'll find more context and extra information about the card topic.

Activities

When and what

What's your audience doing right now? When you think about stories or services, think about what the audience is doing. How can we help?

Context

When you flip a card over, you'll find more context and extra information about the card topic.

Needs

Audience Motivation

McQuail and Uses and Gratifications theory asks us to consider why our auidence might need our content and what they'll do with it.

Context

When you flip a card over, you'll find more context and extra information about the card topic.

Goals

What does it do?

What does this kind of journalism do?

Context

When you flip a card over, you'll find more context and extra information about the card topic.

Challenges

Sticking points

What are the issues that challenge our industry. What's holding us back?

Context

When you flip a card over, you'll find more context and extra information about the card topic.

Headlines

Card image cap

Google News Headlines

This card gives you a random News headline from Google News

Random Image

Image search

Risks

Think!

The challenges of being a journalist change from story to story, so it never hurts to consider the risks that might arise when you develop your ideas.

Context

When you flip a card over, you'll find more context and extra information about the card topic.

Describe

Tell us about it.

Can you collect your thoughts and tell us about your idea.

Context

When you flip a card over, you'll find more context and extra information about the card topic.

Basics

The 5W1H

The challenges of being a journalist change from story to story, so it never hurts to consider the risks that might arise when you develop your ideas.

Context

When you flip a card over, you'll find more context and extra information about the card topic.

Journalism Prompt cards:By Andy Dickinson

Journalism.cards is Creative Commons License
licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Icons used in this project by FontAwesome — CC BY 4.0 License.